Network Marketing and Blue Ocean Strategy

Network Marketing and Blue Ocean StrategyShare

Drive your business by looking for niche markets. Kelly Wissink

clipped from blueoceanstrategy.typepad.com Blue Ocean Strategy – Four Actions – Action #1: Eliminate Blue Ocean Strategy Action #1: Eliminate factors that the industry takes for granted but adds no perceived value to customers. Cirque du Soleil eliminated star performers, animal shows, aisle concession sales and multiple show arenas. Star performers, while demanding premium compensation, were not really seen by circus-goers as true, Hollywood-like stars. Animals, while a key attraction, were the most costly element of a circus as well as increasingly controversial (animal rights). So even though eliminating stars and animals seems blasphemous to circus purists, in hindsight it made good business sense to a band of former street performers from Quebec, Canada, who had the audacity to challenge traditional wisdom. So what did Cirque do? It eliminated them as well.

0 0 0 0

Posted by KellyWissink on December 31, 2007 | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Blue Ocean Strategy, Cirque du Soleil, Network Marketing